Wedding invitations become an everlasting keepsake.

'Amara' means everlasting. We are passionate about creating custom wedding stationery that is reflective of our name and become unforgettable souvenirs of your special day.
Sithee Povey, founder of Design by Amara.
the story begins
2018

"I always longed for a creative hobby, and that dream came true when my husband gifted me my first calligraphy kit. The kit had everything I needed to get started: ink, nibs, and paper. From the first stroke, I knew I'd found my passion. This wasn't just a hobby; it was the start of Amara. My husband's gift helped me discover my love for calligraphy and inspired me to start a business."

- Sithee Povey
Founder, Amara
Inception of ‘perfect pen designs’
2021-2022

Amara initially began as ‘Perfect Pen Designs’, an Etsy store.

While planning for her own British-Hindu wedding in 2022, Sithee was left feeling underwhelmed and uninspired by the lack of options for a modern multi-cultural wedding when tasked with selecting her own wedding stationery.

Fuelled by her artistic spirit, Sithee used her calligraphy skills and designed all her wedding stationery from scratch, adding a touch of personalisation to her special day and celebrating her and her partner’s cultural roots and their unique love story at the same time.

The beginning of Amara
2023

Sithee was inspired by her own story to create a wedding stationery company that catered to couples who, like her, desired invitations that seamlessly blended modern trends with the timeless elegance of traditional wedding stationery; and thus, Amara was born.

Through Amara, Sithee aims to provide personalised designs that reflect the couple’s unique vision for their special day.

Love at First Sight

We are fully invested in your love story and want your wedding stationery to celebrate the same individuality. Through the use of timeless design practices and romantic art forms such as calligraphy, we ensure that each piece of your wedding stationery reflects the romance and elegance of your dream wedding day.

Say ‘Yes!’ to Finesse

At Amara, we take pride in the quality we deliver to our couples. We understand that this momentous occasion is a significant milestone in their journey, and we’re honoured to be a part of it. Our commitment to excellence ensures that every detail is perfectly crafted and delivered on time, making their special day even more memorable.

Your Something Old and Something New

We specialise in creating custom wedding invitations that seamlessly blend traditional elements with contemporary design, bridging the gap between the old and the new. Our goal is to honour the richness of your heritage while incorporating the elegant minimalism of today’s trends.

Saying ‘I Do!’ to Sustainability

While crafting memorable keepsakes for your wedding, we are also deeply conscious of our impact on our beloved home—Earth. We are committed to using sustainable, recycled and biodegradable materials for all our wedding stationery and packaging where possible, in honour of the most extraordinary love story of all time—between life and our beautiful planet Earth.

Acrylic Invitations
Luxurious + Chic + Elegant
make it your own
The Marigold Suite
Contemporary + Floral + Warm
make it your own
browse pre-made catalogue
From the blog
Our Origin Story

The story of Amara is a narrative of love, art, and the intertwining of cultures. It began whilst planning my own wedding.

spoilt for choice?
Explore our Lookbooks

Browse through our lookbooks for some dreamy wedding-inspiration that will help you make the right choice for your wedding invitations.

have questions?
Browse our FAQs

Explore our FAQs section to get answers to some common questions. If you can’t find what you’re looking for, please feel free to email us!

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